01 — Brand Foundation
Mission, Vision & Values
The foundation every asset, communication, and touchpoint is built on.
Positioning
"Success Extends Beyond Merely Providing Opportunities"
Core Values
- Transparency
- Integrity
- Honesty
Mission
To create a nurturing environment where every agent feels valued and empowered — through flexibility, support, and partnership.
02 — Visual Identity
Brand Color Palette
Six colors. Each one named with intentional faith-aligned meaning. This is not decorative — it is identity.
Covenant
#153049
Primary
A binding, established order
Royal
#695467
Secondary
Kingdom-aligned dignity
Mist
#9CABB4
Accent
Soft, present, quiet clarity
Harvest
#457C60
Feature / Portal
Fruits of labor in bloom
Salt
#D9E0E6
Neutral
Essential, preserving
Light
#EFEFEF
Background
The light that shines within
03 — Typography
Font System
Two type systems in use. Brand typography for designed outputs. Verdana as the intentional Zoho platform default.
Kingdom inQ Virtual Solutions
Recruitment Pipeline · Agent Onboarding · Support Portal
KIVS prepares its partners before they enter the platform. Every step is designed to support clarity, confidence, and a professional service experience.
Thank you for submitting the Official Contractor Application for KIVS. You have successfully completed the pre-qualification process.
04 — Logo System
Logo Versions & Use Cases
Each version is assigned to a specific context. Use the correct version — do not substitute. File names reflect the locked KIVS naming convention.
asp-logo-login-page-v1.png
ASP Login Page LogoStacked wordmark + "Agent Support Portal" descriptor. Displays on the login page agents see when accessing the portal.
Dark BG
asp-logo-page-loader-v1.png
Page LoaderStacked wordmark, no descriptor. Used as the portal page loader.
Dark BG
asp-logo-favicon-v1.png
FaviconVS monogram — Covenant V interlocked with Royal S. Browser tab and bookmark icon.
Dark BG
asp-logo-nav-collapsed-v1.png
Navigation Menu — Collapsed StateStacked wordmark with lightened V for dark surface visibility. Displays when the left navigation panel is collapsed.
Portal Dark
asp-logo-nav-expanded-v1.png
Navigation Menu — Expanded StateHorizontal wordmark, lowercase treatment, cool gray/silver tone. Displays at the top left of the navigation panel when expanded.
Portal Dark
asp-logo-agent-mail-v1.png
AgentMail Feature LogoHeadset-over-envelope icon in Covenant/Royal + "AgentMail" wordmark. Tagline: Trusted · Secured · Private (locked). Used in all portal mail communications.
Dark BG
05 — File Naming
File Naming Convention
All KIVS files — logos, images, documents, email templates, forms, exports — must follow this convention. All lowercase. No spaces. Hyphens between segments.
Structure
[system]-[asset-type]-[descriptor]-[version].[ext]
example: asp-logo-login-page-v1.png · zforms-email-state-eligibility-v1 · kivs-img-photo-wfh-headset-v1.png
System Prefixes
- kivsGeneral brand / cross-platform
- aspAgent Support Portal (SuiteDash)
- recRecruitment pipeline
- zcrmZoho CRM
- zformsZoho Forms
- zrecruitZoho Recruit
- zflowZoho Flow
- zsignZoho Sign
- zsurveyZoho Survey
- zworkdriveZoho WorkDrive
- zmeetingZoho Meeting / Webinar
- zsocialZoho Social
- webWebsite
- canvaCanva design exports
Asset Type Codes
- logoLogo files
- img-photoPhotography / lifestyle imagery
- img-bgBackground images (design layer)
- img-graphicIcons, illustrations, decorative graphics
- emailEmail templates
- formForm assets
- doxDocuments (compliance, agent, operational)
- htmlHTML tools and pages
- canvaCanva design file exports
- scriptScripts and copy documents
- dashboardDashboard assets / content stacks
Current Logo Files — Renamed
- asp-logo-login-page-v1.pngLogin page logo with descriptor
- asp-logo-page-loader-v1.pngPage loader / stacked wordmark
- asp-logo-favicon-v1.pngVS monogram / favicon
- asp-logo-nav-collapsed-v1.pngNavigation collapsed state
- asp-logo-nav-expanded-v1.pngNavigation expanded state / horizontal
- asp-logo-agent-mail-v1.pngAgentMail feature logo
- asp-img-bg-login-v2.pngLogin page background imagery
06 — Communication
Voice & Tone
Every KIVS communication should feel like a guided step through a thoughtful opportunity — professional and structured, but human and supportive.
The KIVS Voice Is
- Professional and conversational
- Supportive and guided
- Clear and structured
- Partnership-oriented
- Warm without being informal
- Directive without being authoritative
The KIVS Voice Is Not
- Automated or robotic
- Overly celebratory or hype-driven
- Sales-driven or promotional
- Employer-directive
- Rigid or bureaucratic
- Informal or casual
07 — Language Standards
Language Guardrails
Independent contractor framing is non-negotiable across all KIVS communications.
| Never Use | Always Use Instead | Why |
|---|---|---|
| required (for commitments) | expected / expected service commitment | Implies employer/employee relationship |
| trained | practiced / prepared | Suggests employment-based instruction |
| job | opportunity | IC framing — not employment |
| employee / hire | contractor / partner / agent | Preserves IC relationship legally |
| Bold KIVS in body | KIVS — plain text only | Bold in signature block only |
| Docs | Dox — always, everywhere | KIVS brand spelling |
| Gold / yellow | Covenant, Royal, Mist, Harvest, Salt, or Light | Not KIVS brand colors |
08 — Output Standards
Asset Output Format
Every content asset must follow this structure unless explicitly overridden for a specific build.
Standard Asset Output Shell
Internal Identifier
Workflow Stage — Message PurposeExample: OCA — Financial Responsibility Disagreement Notice
Example: CQI — Pre-Approval / Info Session Invitation
Source
Where the asset lives and/or what triggers it. See Source Labels section.
Subject Line
Kingdom inQ Virtual Solutions — [Message Topic]Only when applicable. Omit for portal pages, dashboards, Canva assets, etc.
Body
Body content only — no greeting, no sign-off, no signature.
Closing convention (applicant-facing): "We appreciate your interest in working with KIVS."
09 — Source Labels
Complete Source Label Reference
Zoho Platform
| Source Label | Description |
|---|---|
| Zoho CRM — Email Template | Lives in Zoho CRM template library |
| Zoho CRM — Workflow Rule | Triggered by a CRM workflow automation |
| Zoho Recruit — Email Template | Lives in Zoho Recruit template library |
| Zoho Forms — Form Rule | Triggered by a Zoho Forms form-level rule |
| Zoho Forms — Field Rule | Triggered by a Zoho Forms field-level condition |
| Zoho Survey | Survey assets built and distributed via Zoho Survey |
| Zoho Flow | Cross-platform automation workflows |
| Zoho Sign | Document signing workflows |
| Zoho Meeting / Webinar | Meeting or webinar assets and communications |
| Zoho WorkDrive | Shared document storage and file management |
| Zoho Social | Social media scheduling and marketing engine |
ASP — SuiteDash
| Source Label | Description |
|---|---|
| ASP — Custom Dashboard | Custom dashboard including content stacks |
| ASP — Content Stack | Reusable header/content blocks assigned to dashboards |
| ASP — Portal Page | Standard branded portal page |
| ASP — Public Landing Page | Public-facing landing page |
| ASP — Public Profile Page | Public-facing profile or company page |
| ASP — Compliance Dox | Legal document templates: NDA, ICA, Terms of Service, Privacy Policy |
| ASP — Agent Dox | Operational document templates: Earning Statement and similar |
| ASP — Agent Mail Template | Portal mail and canned response templates |
| ASP — Form Builder | Custom form with conditional logic and custom fields |
| ASP — Auto Template | Automation stack — simultaneous or drip assignment |
| ASP — Workflow | Step-based checklist funnel |
| ASP — Learning Library | LMS module — resource hub |
| ASP — Deals Module | Reimagined as referral tracker / flow tracker / PRP staging tool |
| ASP — Projects Module | Reimagined as hiring tracker / recruitment pipeline |
| ASP — Community Forum | Power Up add-on — agent community hub |
| ASP — Appointment Type | Appointment scheduling configuration |
| ASP — Marketing Campaign | Broadcast campaigns sent to a mailing list |
| ASP — Mailing List | Subscriber list management |
| ASP — Drip Sequence | Automated email sequences tied to a mailing list |
| ASP — Email Template (Marketing) | Branded marketing email — inherits from email header/footer branding design |
External & Design Sources
| Source Label | Description |
|---|---|
| Canva — Design Asset | Branded graphics, flyers, social posts, presentations |
| Website — Page Copy | Content on kingdominqvirtualsolutions.com |
| Social Media — TikTok | @kingdominqvs on TikTok |
| Social Media — Facebook | @kingdominqvs on Facebook |
| Social Media — LinkedIn | @kingdominqvs on LinkedIn |
| Social Media — Pinterest | @kingdominqvs on Pinterest |
| Social Media — X | @kingdominqvs on X |
10 — Signature
Signature Block
Lives in the CRM/platform template. Never recreated in asset drafts. Spacing and stacking are locked.
Signature Block — CRM Template Reference Only
Warm Regards,[Interchangeable Team / Role Line]
Kingdom inQ Virtual Solutions
Come for the OPPORTUNITIES! Stay for the SUPPORT!
That's the Kingdom inQ Way!
That's the Kingdom inQ Way!
Recruitment Team
Onboarding Team
Partner Success Manager / Owner
Minimal Reply Subject Line
Latrice —
First name + em dash only — used for simple direct replies
Kingdom inQ does not simply send applicants into the platform. Kingdom inQ prepares its partners for success.
KIVS Agent Success Philosophy